For over 20 years, The Evolution Championship Series (Evo), has produced the largest and longest-running fighting game tournament conventions in the world. Our events are rallying points where fans, publishers, developers, and brands celebrate fighting games and the communities that love them. Beyond our established live events, Evo’s evolving mission is to create, celebrate, and renew fighting game fandom. Since 2021, Evo has been owned by a joint venture between Sony Interactive Entertainment and RTS Management, Inc.
About the Role:
As Evo’s Creative Director & Visual Lead, you will play a crucial role in shaping the visual identity and creative direction of the brand. You will be at the forefront of determining and crafting the best ways to visually represent Evo’s events, broadcasts, and communications in the market. Your responsibilities will involve leading the development, refinement, and maintenance of Evo’s brand identity, ensuring the quality and consistency of its creative output across multiple mediums. Your ability to collaborate extensively with contractors, outside vendors, and brand partners will be integral to maintaining Evo’s vision across a diverse range of projects, productions, and products. Working closely with the Programming Director and Operations team, you will ensure the seamless integration of Evo’s brand across digital and physical media, while cultivating a culture of constructive critique, teamwork, and perpetual refinement.
Given Evo's small team and environment, this role requires a hands-on approach to producing creative work. You will be actively involved in the creation and execution of visual and creative projects, directly contributing to the development of assets for various platforms. Possessing strong creative thinking and leadership skills, you will guide and inspire your team, while effectively communicating concepts and strategies. Your role involves not only overseeing but actively participating in the creative process.
You will report to the General Manager
Hands-On Visual Asset Creation: Directly create and produce visual assets for web, digital media, social media, and other platforms, showcasing Evo’s brand identity and spirit. This includes designing graphics, illustrations, and layouts, as well as developing multimedia content
Style Guides and Brand Standards Development: Create, manage, and maintain comprehensive Evo style guides and brand standards for broadcast, digital, and print media, ensuring consistent and impactful brand representation
Leadership in Design and Aesthetics: Act as a pivotal leader in the design process, offering hands-on expertise in visual aesthetics, layout, typography, and overall design principles across multiple projects and partner relationships to consistently deliver exceptional work
Creative Vision and Strategy: Develop and communicate a clear creative vision and strategy for event materials, marketing campaigns, and brand initiatives, transforming creative briefs into innovative solutions that unmistakably represent Evo
Ownership of Digital Presence: Take charge of Evo’s website, advertising materials, and merchandising program, ensuring all visual elements align with the brand’s identity and strategic goals
Brand Integrity and Quality Control: Vigilantly protect the integrity of Evo’s brand and maintain a high standard of quality and consistency across all projects and collaborations, both internal and external. This includes reviewing and approving creative work to ensure adherence to brand standards, relevance, and quality in all visual and creative outputs.
Collaboration with Sales and Operations: Work closely with the sales and operations teams to find creative solutions that support their initiatives and resonate with Evo's fanbase
Project Management and Prioritization: Set priorities, organize workloads, and manage multiple project deliverables, providing guidance, feedback, and direction from inception to completion
Team Building and Resource Management: Assist in the hiring, managing, and scheduling of freelance and full-time resources, including graphic designers, motion graphics artists, and other creative professionals
Inspiring Creativity and Achieving Results: Motivate Evo team members, contractors, and partners to push creative boundaries and achieve demonstrable results, fostering a culture of innovation and excellence
Key Questions To Explore In This Role:
How can Evo differentiate and mature its brand communications and products to stand out in the competitive gaming landscape? Consider strategies for evolving the brand while staying true to its roots
In what ways can Evo establish a brand presence that effectively communicates its unique role in competitive gaming and pays homage to the fighting gaming community’s culture and values?
How should Evo build and nurture cross-functional relationships that not only support our creative needs but also align with brand, operation, and sales goals in collaboration with our partners?
What strategies and processes can be implemented to ensure that Evo’s designs and brand extensions maintain a cohesive and unified vision across all platforms and initiatives?
How will you provide constructive guidance and feedback to Evo staff, contractors, and partners to enhance their understanding of Evo's brand and improve the quality of their work?
How can Evo create and exemplify best practices that establish and sustain efficient and positive experiences when collaborating with our creative team, fostering a productive and harmonious working environment?
What methods can be employed to lead brainstorming sessions that are driven by creative problem-solving, ensuring they are productive, inclusive, and conducive to generating innovative ideas?
A strong, documented background in visual design, including experience with branding, campaigns, product marketing, and similar projects
At least 5+ years of professional experience in live-event production and advertising-focused environments
Exceptional skills across Adobe Creative Cloud’s Graphic Design and Photo applications, with additional proficiency in specialty software like After Effects, Premiere, Figma, and Acrobat
Robust understanding of typography, color theory, composition, and the integration of motion graphics with live content
Proven experience in conceptualizing and executing large-scale campaign work and video production for global brands
A collaborative and action-oriented approach, coupled with a positive attitude towards feedback and iteration, aimed at producing high-quality work
The ability to creatively tackle project constraints and adapt to highly variable project and brand needs
Strong artistic vision with an ability to generate innovative ideas and concepts, both visually and in written mediums
Willingness to experiment with unproven ideas, explore new tools and precedents, stay on top of trends, expand industry knowledge, and develop new skills
Excellent communication skills capable of engaging, persuading, and inspiring teammates, peers, and partners
A natural inclination to build and maintain relationships with coworkers, peers, and clients
Background in growing niche communities
A network of esports and general gaming connections
A clear understanding of what makes zoners challenging matchups for grapplers